The transformation of 1010 Wilshire, which extends downtown Los Angeles' revitalization west of the Harbor Freeway, offers streamlined design in a high rise residential environment. Owners have maximum flexibility to make the spaces their own; rather than dividing the units with walls, areas are defined and linked by built-in furniture elements that act as low-height walls, preserving the expansive open plan.

The design of the kitchen and bathing elements and use of rich, elegant materials allow these elements to integrate with the main living space in the loft. The kitchen islands seamlessly connect to the living areas, but remain functional for cooking and dining. In some units bathing elements exist in traditional spaces; in others vanities and bathing tubs are placed in the main loft space.

On the building's roof deck, residents can gaze out over the city near a dramatic fire/water feature, work quietly among the trees and flowers while enjoying a westward view to the ocean, or host a cocktail party in the bar area under the glow of backlit colored panels. The pool and fitness areas provide additional outdoor leisure and exercise opportunities among tranquil glass waterfalls.